Advanced Energy Now 2017; Market Report Global and U.S. Market Revenue 2011-16 and Key Trends in Advanced Energy Growth
March 2017 (Navigant Research via Advanced Energy Economy)
Advanced energy is a $1.4 trillion global industry, almost twice the size of the global airline industry, and nearly equal to worldwide apparel revenue. The U.S. advanced energy industry generates $200 billion in revenue, nearly double beer sales, equal to pharmaceutical manufacturing, and approaching wholesale consumer electronics.
In the six years that AEE has been tracking, advanced energy in the United States has grown by an average of 5% annually for a total of 28% compared to 2011. Growth last year was 1%, primarily due to the effect of low oil and corn feedstock prices on ethanol revenue. Without ethanol, U.S. advanced energy grew 5% in 2016, three times faster than U.S. GDP (1.6%).
U.S. Advanced Electricity Generation was up 8% in revenue, or $3.9 billion, led by solar PV, which capped off five years of growth with a 30% surge, to $24.9 billion in 2016. U.S. Wind revenue held relatively steady at $14.1 billion – a welcome change from the boom-and-bust pattern from earlier in the decade. Sales of fuel cells for onsite power jumped 21% to $373 million.
Overall U.S. Building Efficiency products and services grew 8%, or $5 billion, led by energy efficient lighting and commercial building retrofits, both up 7% reaching $26.4 billion and $8.4 billion, respectively.
In U.S. Transportation, Plug-in Electric Vehicle (PEV) revenue has grown tenfold over five years, from $700 million in 2011 to $7.8 billion in 2016, and 48% over 2015, as all-electric alternatives to gasoline-powered vehicles caught on in the marketplace.
Under pressure from low gasoline prices, however, hybrid electric vehicles saw revenue fall for the third straight year, dropping 11% to $8.9 billion. If this trend continues, revenue from PEVs may surge past hybrid vehicles in 2017. Energy storage also had another big year, with revenue jumping 54% to $427 million in the U.S. Under price pressure from low prices of both oil and corn stock, revenue from ethanol fuel fell by nearly $7 billion, or 24%, to $20.6 billion despite steady production levels. For the second year in a row, declines in ethanol revenue counter-balanced nearly all the growth in other advanced energy market segments. Revenue from ethanol has dropped by half from its 2012 peak of $40 billion…
Overview & Summary Findings
For 2016, the global advanced energy market surpassed $1.4 trillion in 2016, a 7% increase compared to an updated 2015 total of $1.3 trillion. Advanced energy has grown by nearly a quarter (24%) since Navigant Research began tracking for AEE in 2011, adding $257.7 billion in revenue over six years, counting only data complete for the entire period.
Global advanced energy is almost twice the size of the global airline industry, and nearly equal to worldwide apparel revenue.
Almost all of the seven advanced energy market segments experienced year-on-year growth between 2015 and 2016, with only Fuel Production experiencing an annual decline (down 3%), driven by sharp drops in ethanol revenue because of low oil, gasoline, and corn feedstock prices.
Electricity Generation remained the largest advanced energy segment globally, with $455.6 billion in revenue (up 5% over 2015). Transportation, the second largest advanced energy segment globally, experienced 8% growth over last year and reached $447 billion. At 15%, Building Efficiency capped a fifth straight year of double-digit growth with a record increase, reaching $271.6 billion in revenue in 2016.
In the United States, the advanced energy market grew to $199.2 billion, a 1% increase compared to an updated 2015 total of $197 billion. U.S. advanced energy is nearly double beer sales, equal to pharmaceutical manufacturing, and approaching wholesale consumer electronics.
Growth in the United States was dampened by a sharp drop in Ethanol revenue driven by low oil, gasoline, and corn feedstock prices. At $20.5 billion, Ethanol revenue represents 10% of the U.S. advanced energy total, so the drop creates a noticeable impact on the overall market. Without ethanol, U.S. advanced energy grew 5% in 2016, three times faster than U.S. GDP (1.6%).
U.S. advanced energy has grown by over a quarter (28%) since AEE began tracking in 2011, for an average of 5% annually. This represents an addition of $39.6 billion in revenue over six years, counting only segments with data for the entire period, and outpacing the global market growth during that time.
At $68.8 billion, Building Efficiency is the largest advanced energy segment in the United States, in contrast to the global market, which is led by Advanced Electricity Generation. At 8% over 2015, Building Efficiency experienced the second largest year-on-year growth of all the U.S. segments, and was led by the Lighting, HVAC, and Building Envelope categories.
Since Navigant Research began tracking, the Building Efficiency segment has grown steadily at an average of about 10% annually, adding an average $4.5 billion in new revenue each year. Several product categories in this segment have more than doubled in size over the six years covered in this report, including Home Energy Management Systems, Intelligent Lighting Controls, Residential Demand Response, and Building Information Modeling.
Advanced Electricity Generation was the second largest advanced energy segment in the United States, at $52.2 billion in 2016, and experienced 8% year-over-year growth. Led by Solar, Wind, and Gas Turbines, this segment represents over a quarter of the U.S. Advanced Energy market. Despite cost declines, Solar PV revenue in 2016 led all the other product categories with $24.9 billion in revenue – a record high for the six years AEE has been tracking. Solar PV revenue was nearly half of the U.S. Advanced Electricity Generation segment total. Wind, a product category that has seen cyclical swings over the past six years, held roughly steady at $14.1 billion in 2016. Gas Turbines were down to $9.2 billion, a fall of 12% over 2015.
Fuel Production remained the third largest advanced energy segment, with $28.9 billion in revenue, but continued its two-year decline, down nearly 19% in 2016. Ethanol revenue, which makes up most of the Fuel Production segment, is a substantial portion of the U.S. advanced energy total. The price of ethanol is heavily influenced by oil, gasoline, and corn feedstock prices, all of which were low in 2016.
While most liquid fuel product categories (led by Ethanol) declined, production of natural gas for transportation fuel continued to grow in 2016.
Advanced Transportation was the fourth largest segment with $21.8 billion in 2016 revenue, down 5% due to the continued reduction in Clean Diesel Vehicle and Hybrid sales. Despite this year’s setback, over the six years of tracking the Advanced Transportation, it has nearly doubled from a relatively small starting point of $11.7 billion. Plug-in Electric Vehicles (PEVs) continue to surge at 48% growth compared to 2015. At nearly $7.8 billion in revenue, PEVs are beginning to catch up to Hybrids, at $8.9 billion, and if the trend continues could overtake them this year. Likewise, Fuel Cell Vehicles experienced substantial growth. This category saw the second straight year of triple digit annual growth, from $670,000 in 2015 to $6 million in 2016.
Advanced Industry grew 8% over 2015, below the 15% average annual growth over six years. At $8.2 billion in revenue in 2016, this segment has nearly doubled over the six year period. Industrial Combined Heat and Power (CHP) has exhibited especially strong growth, from just over $1 billion in 2011 to $3.5 billion in 2016.
Electricity Delivery and Management, which includes product categories related to smart grid, microgrid, electric vehicle charging infrastructure, and energy storage, increased 3% to $19 billion in revenue in 2016. Growth in this segment was led by Energy Storage (up 54% to $427 million) and Microgrids (up 16% to $2.2 billion).
Fuel Delivery reached $178 million in 2016 (down 4%), continuing its two-year decline. Low oil prices are a major impediment to natural gas vehicle purchases and, to a lesser extent, investment in fueling infrastructure.
The Future is Already Here
In addition to quantifying the 41 advanced energy subsegments (each with multiple product categories) that make up the advanced energy market, this report features 17 trend stories across the seven market segments. These trends can be rolled up into five over-arching trends, which, among others, are shaping the future of advanced energy.
The Rise Of Big Data
The use of software engines and algorithms to process and analyze large quantities of data and provide insights into how customers behave is changing the way companies do business across the economy, and energy is no exception. The Big Data Drives Demand Side Management Innovation (p.13) story shows how, in recent years, utilities and energy efficiency providers have used new data tools (home energy reports, web portals, and mobile apps) to unlock cost and energy savings for customers. Energy Use? Yes, There’s an App for That (p. 16) profiles energy applications that are targeting the $2.3 billion global Residential Home Energy Management Systems market. Meanwhile, amid the digitalization of energy, which has offered up the Internet of Things (IoT), connected devices, smart grid, and even autonomous vehicles to consumers, new challenges have arisen, including cybersecurity, which we discuss in As the Grid Goes Digital, Cybersecurity Gains Importance (p. 23).
Hardware Cost Declines
Advanced energy technology deployment continues to exhibit dramatic growth rates, enabled in large part by cost declines in hardware such as solar PV modules (See Solar PV Sets New Records Nationally and Globally, p. 63)), LED lighting, and increasingly battery technology – with gigafactories being built around the globe to produce these items at scale. The extreme pace of these cost and commensurate price declines have restrained market revenue growth as outlined in this report. In response to increasing market maturity and tight margins, advanced energy companies in many sectors are undergoing a shift to services, as discussed in the Lighting as a Service (p. 15) story. Market consolidation, vertical integration, scaling of manufacturing, and fierce competition will drive further cost reductions in the future.
New Business Model Innovation
Evolving energy consumer demands and the increasing ability of customers to exercise choice in a variety of ways are also accelerating a shift toward what Navigant Research calls the Energy Cloud. Customers are increasingly focused on engaging in the generation, purchase, and sale of energy (see Corporate Procurement of Renewable Energy Gets Creative, p. 22). If appropriately incentivized, they also can provide other services such as balancing, voltage support, and voluntary load management, address broad industry goals of greater efficiency and resilience (see New York REV Demo Projects Point Toward 21st Century Electricity System, p. 27). Meanwhile, a similar transformation is occurring in transportation as Car Sharing, Electrification, and Automation are Con-verging into a New Mobility System (p.33) explains.
The Next Frontier Is Already Here
A number of industries have reached tipping points or otherwise hit major milestones in 2016. For example, the first offshore wind project in the United States reached completion off the East Coast (see Rhode Island Lays Foundation for U.S. Offshore Wind, p. 65). With a 1,000% increase in revenue since 2011, the PEV market is now eating into the traditional hybrid electric vehicle market in the United States and could surpass it in terms of revenue in 2017 as discussed in Plug-in Vehicle Options Expand, Stimulating Rapid Growth (p. 35). Meanwhile, the power of national policy priorities in China, the United States, and Japan continues to stimulate markets for solar PV, biofuels (see Biofuels Meet Targets, p. 44), hydrogen vehicles and infrastructure (Can Toyota, Honda, and Hyundai Make Hydrogen Work?, p. 45), and CHP (CHP provides Onsite Power Generation for Industrial Customers, and Others, p. 49).
Infrastructure For The Future: Replacing, Retrofitting, And Digitalization
The supply – and pricing – of incumbent fuels and technologies will continue to impact advanced energy market growth in the future. For example, low oil prices affect natural gas vehicle (NGV) sales and infrastructure (see Natural Gas Fueling Stations Continue Slow Buildout, p.57). On the other hand, Smart Transmission, Distribution Automation Systems, and Advanced Metering Infrastructure (AMI) Systems are now mainstream, as the digitalization of the electric-mechanical infrastructure moves forward. As a result, the grid will increasingly resemble a more sophisticated – but also resilient and distributed – networked system, as we discuss in Energy Storage Becomes the Glue for Virtual Power Plants (p. 25).
Consistent with previous editions of the Advanced Energy Now Market Report, the combination of revenue data, trend stories, and forecasts highlight the broad, innovative, and evolving advanced energy marketplace. During the six years that Navigant Research has tracked the advanced energy market for AEE, this report has highlighted the pivotal role played by the United States in developing new technologies, but also in new business models that have enabled overall market growth, despite the changing landscape. Navigant Research expects this trend to accelerate in the coming years as these technologies and solution offerings continue to scale…