NewEnergyNews: STARBUCKS: FRIEND OR FOE OF CYCLO-COMMUTERS?

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    Sunday, October 29, 2006

    STARBUCKS: FRIEND OR FOE OF CYCLO-COMMUTERS?

    Following his story on the latest in bikes, Forbes Bagatelle-Black reports on an emerging controversy:

    Starbucks: Friend or Foe of Cyclo-Commuters?
    Forbes Bagatelle-Black, October 26, 2006


    A recent post at BikePortland told a story which angered many cyclists. Fabian Mills, a Starbucks store manager who regularly rode his bicycle to work, showed up to a company meeting on his bicycle. District manager Frances Ericson allegedly pulled him aside and told him that commuting on a bicycle is “unprofessional” and that if he ever wanted “to get anywhere” professionally-speaking, he was going to have to “get over riding his bike.” A few days later, according to Mills, Ericson transferred him to a store sixteen miles from his home, despite the fact that there were at least twenty-five Starbucks locations within five miles of his house.

    The bike-oriented blogosphere erupted in a storm of discussion, speculating that this was just another example of corporate America showing blatant disregard for environmental and health issues. Others pointed out that Starbucks has been a major benefactor of cyclists and cycling, sponsoring events such as “Bike to Work Day.” Many Starbucks employees defended their employer as a good corporate citizen.


    Several days after, Starbucks’ Customer Relations department sent out hundreds or thousands of e-mails which stated, “The portrayal of this exchange as presented by Mr. Mills in this online article is false. The concerns raised by the district manager were regarding Mr. Mills' arriving late to a meeting and being disheveled in appearance, not about his riding a bicycle to work.”

    Starbucks’ supporters expressed their satisfaction across the internet. BikePortland posted the Starbucks response without questioning it. For most people, the case was closed.

    Less trusting than your average coffee-drinker, I called Fabian Mills. His version of events is very different from Starbucks.

    According to Mills’ he arrived at the meeting a few minutes early, but Ericson was annoyed because his bicycle created a distraction amongst the other store managers, who were impressed by Ericson’s riding fourteen miles to the meeting. The discussion evolved into talk of cycling events in the Portland area. Mills admitted he had a bit of “helmet head,” but since he is an avid cyclist, the ride had not left him sweaty or tired. Since this was a meeting of six of Mills’ peers, not upper management or customers, Mills had not felt the need to dress up. Mills also said another store manager arrived at the meeting roughly two hours late but he did not see Ericson pull the tardy manager aside for reprimand.


    It was, perhaps, just a “He said/She said” controversy until Mills disclosed important events. “After all this happened, I called the Starbucks HR ‘Ethics and Business Integrity Hotline’ and registered a complaint. I told them what Frances had said and done. They contacted me later and told me that Frances had admitted to saying what she said. HR went on to tell me that Ericson’s comments, and her request that I drive to work instead of cycling, were completely against company policy.”


    According to Mills, the HR representative then asked him what he was specifically requesting they do about the situation. He asked to be transferred to a store closer to his home, but they told him there were no openings for managers at any of the stores.

    At that point, Mills resigned from his job at Starbucks and went to work for Bank of America. “I used to be a stockbroker,” he explained, “But I got out of that because I could not stand the corporate culture. I worked for a ‘Mom and Pop’ coffee-shop for a year, then took the job at Starbucks because they had better pay and benefits, but the work environment was still good. After Frances took over as district manager, the work environment changed. I was back in corporate America, but I was getting paid a lot less than I had been when I was a stockbroker. I didn’t need that, so I left.”

    Bank of America lets Mills devote a few work hours each week to charity. They have a policy in place that actively encourages employees to commute by bicycle, public transportation, walking or carpools. He seems generally content in his current job, but he misses working for Starbucks. “I still hold Starbucks in really high regard. It’s just this manager that has to go. I think the company really stands behind its employees.”


    Is this a case of a company’s word against that of a former employee? Or are there records of complaints filed on Starbuck’s ‘Ethics and Business Integrity Hotline,’ proving Mills’ description of events and a corporate cover-up to protect an important manager in a highly profitable district? Or did the HR department simply fail to tell the media relations
    department about Mills' complaint? I sent several e-mails and left several phone messages with Starbucks’ media-relations department, telling them Mills’ version of events. Unfortunately, no one responded to my request for an interview with anything more than the “official” response described above.

    If Starbucks wants to defend its reputation as a promoter of bicycle commuters, there appear to be questions it still needs to answer regarding this issue. Will they investigate and take appropriate action? If I hear from them, I will let you know.

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