NewEnergyNews: FRIENDING UTILITIES/

NewEnergyNews

Gleanings from the web and the world, condensed for convenience, illustrated for enlightenment, arranged for impact...

The challenge now: To make every day Earth Day.

YESTERDAY

THINGS-TO-THINK-ABOUT WEDNESDAY, August 23:

  • TTTA Wednesday-ORIGINAL REPORTING: The IRA And The New Energy Boom
  • TTTA Wednesday-ORIGINAL REPORTING: The IRA And the EV Revolution
  • THE DAY BEFORE

  • Weekend Video: Coming Ocean Current Collapse Could Up Climate Crisis
  • Weekend Video: Impacts Of The Atlantic Meridional Overturning Current Collapse
  • Weekend Video: More Facts On The AMOC
  • THE DAY BEFORE THE DAY BEFORE

    WEEKEND VIDEOS, July 15-16:

  • Weekend Video: The Truth About China And The Climate Crisis
  • Weekend Video: Florida Insurance At The Climate Crisis Storm’s Eye
  • Weekend Video: The 9-1-1 On Rooftop Solar
  • THE DAY BEFORE THAT

    WEEKEND VIDEOS, July 8-9:

  • Weekend Video: Bill Nye Science Guy On The Climate Crisis
  • Weekend Video: The Changes Causing The Crisis
  • Weekend Video: A “Massive Global Solar Boom” Now
  • THE LAST DAY UP HERE

    WEEKEND VIDEOS, July 1-2:

  • The Global New Energy Boom Accelerates
  • Ukraine Faces The Climate Crisis While Fighting To Survive
  • Texas Heat And Politics Of Denial
  • --------------------------

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    Founding Editor Herman K. Trabish

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    WEEKEND VIDEOS, June 17-18

  • Fixing The Power System
  • The Energy Storage Solution
  • New Energy Equity With Community Solar
  • Weekend Video: The Way Wind Can Help Win Wars
  • Weekend Video: New Support For Hydropower
  • Some details about NewEnergyNews and the man behind the curtain: Herman K. Trabish, Agua Dulce, CA., Doctor with my hands, Writer with my head, Student of New Energy and Human Experience with my heart

    email: herman@NewEnergyNews.net

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      A tip of the NewEnergyNews cap to Phillip Garcia for crucial assistance in the design implementation of this site. Thanks, Phillip.

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    Pay a visit to the HARRY BOYKOFF page at Basketball Reference, sponsored by NewEnergyNews and Oil In Their Blood.

  • ---------------
  • WEEKEND VIDEOS, August 24-26:
  • Happy One-Year Birthday, Inflation Reduction Act
  • The Virtual Power Plant Boom, Part 1
  • The Virtual Power Plant Boom, Part 2

    Sunday, January 29, 2012

    FRIENDING UTILITIES

    Social Media in the Utility Industry Consumer Survey; Consumer Adoption and Usage Trends for Engagement with Utilities using Facebook, Twitter, YouTube, LinkedIn, and Blogs
    1Q 2012 (Pike Research)

    "As social media adoption continues to grow, utilities of all sizes are recognizing the impact these new services can have on their marketing, communications, and business strategies. Pike Research estimates that approximately 57 million customers worldwide will use social media to engage utilities in 2011, and that number is expected to rise to 624 million customers by the end of 2017…

    "While some utilities have already seized the opportunity social media offers, others remain on the sidelines…[Benefits include]...Informing customers about changes to pricing and billing…Educating customers and keeping them informed about new products and services…Addressing questions and allowing for a “virtual” conversation with customers…Reaching certain demographic groups..."


    click to enlarge

    "Pike Research believes that as social networking and media become more pervasive, utilities and other companies will look to invest in and grow their presence in this area.

    "This Pike Research white paper examines the current frequency of consumer interactions with utilities using social media tools, the reasons for those interactions, and the demographic and behavioral segments most likely to use social media such as Facebook, Twitter, YouTube, LinkedIn, and blogs for utility interactions. The report also analyzes the level of interest among consumers in future engagement with utilities via social media…"

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