MORE CONCERN FOR ‘WARMING’ THAN FOR ‘CHANGE’

Americans care deeply about 'global warming' – but not 'climate change';Yale researchers have found that the two terms, often used interchangeably, generate very different responses

Suzanne Goldenberg, 27 May 2014 (UK Guardian)

“…Americans care more deeply when the term ‘global warming’ is used to describe the major environmental challenge. ‘Climate change,’ in contrast, leaves them relatively cold…The two terms are often used interchangeably but they generate very different responses, [according to What’s In A Name? Global Warming Versus Climate Change] from the Yale Project on Climate Change Communications and the George Mason University Center for Climate Change Communications...Americans in general were 13% more likely to say that global warming was a bad thing…Latinos were 30% more likely…[and]African-Americans were 20% more likely…George W Bush swapped the term climate change for global warming in 2002 …[because a pollster memo reported] “'climate change' is less frightening than 'global warming'”…The Obama administration, scientists and campaign groups have all struggled with how to communicate with Americans about the global challenge…” click here for more

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