SOY UNDERWEAR
Besides passing on info about an environmentally-friendly item, this post is in fulfillment of a promise made to a patient, in this newsblog’s hesitating first month of existence, that if he would stick with the site I would eventually find a relevant story featuring frat-boy types for his entertainment and enlightenment. He stuck with the newsblog, so here is his reward.
WHO
2(x)ist, an American underwear manufacturer.
WHAT
The first line of soy underwear ever created.
WHEN
Spring, 2006
WHERE
The center of the fashion world.
WHY
The brand is considered an innovator in marketing "sophisticated, well-constructed, sexy" underwear to men… having a large following among newly-influential metrosexual and gay consumers.
QUOTES
"The whole world seems to be going soy," said Jason Scarlatti, the design director for 2(x)ist. "Look at soy milk and soy lattes. We wanted to be on the pulse on what's going on."
posted by Herman K. Trabish @ 6:55 AM
1 Comments:
Stimulated and enlighted at the same time -- surely that's energy conservation at it's finest. If those two features could be combined and marketed to the heterosexual majority, we'd have a progressive energy agenda in place before you finish reading this sentence!
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