MOUSE’S RAT HAWKS EFFICIENCY

"Mouse" is Hollywood jargon for the Disney studio that was founded Walt and his pal Mickey.

U.S. Teams Up With ‘Ratatouille’ On Energy
June 19, 2007 (UPI)

WHO
Walt Disney Company and Remy, Emile and Skinner (the stars of the new animated film “Ratatouille”), US Department of Energy (Secretary Samuel Bodman)
the star of "Ratatouille" (the mouse's rat)
WHAT
The Disney pic characters are featured in a new animated 30-second TV spot urging consumers to switch from traditional incandescent bulbs to the new compact florescent light bulbs (CFLs).

WHEN
The spot began airing June 15 and will run throughout the summer.

WHERE
The spot will run nationally, with increased frequency in California and Virginia.

WHY
The CFLs are Energy Star-efficient and many states have passed or are considering laws requiring them in public buildings.
The spots will urge viewers to check the DOE website for more efficiency tips.
from the New York Times (click to enlarge)

QUOTES
Bodman: "Combining the energy expertise of the Department of Energy with the promotional ingenuity of Disney is a unique way to raise energy awareness…I hope this will be the first project in a continuing effort to leverage the resources of the entertainment industry and government to encourage smart energy choices."