CLOONEY TO STAR IN NEW ENERGY

The company has no name, no accomplishments, no products and has solved no problems but is already more well-known than most such companies because a movie star has been named to its Board of Directors. Anybody know if Clooney would like to sit on the NEN board? We’ll serve fish tacos!

George Clooney to become manager of new Swiss company for clean energy, says Nicholas Hayek
October 20, 2007 (AP via International Herald Tribune)

WHO
Hollywood star George Clooney; Nicolas Hayek, CEO, Swatch Group AG; Claude Nicollier, Swiss astronaut

Clooney plays an energy executive in this one...

WHAT
Hayek has tapped Clooney for the Board of Directors of an unnamed new Swiss company created to develop reduced emissions/reduced energy consumption auto motors.

WHEN
2006: Hayek’s net income was 827 million Swiss francs ($685.5 million)

WHERE
Hayek is Swiss. The new auto motor company will be based in Biel, Switzerland.

...In the 3rd act he plugs in one of these and saves the world.

WHY
- According to Hayek, the new company will do R & D for hydrogen, fuel cells and solar energy.
- Hayek told the press he had considered Al Gore for Clooney’s spot on the board but couldn’t be sure Gore wouldn’t run for President.

QUOTES
Hayek: "First I hesitated between Al Gore and Clooney…"