NewEnergyNews: GOOGLE GOES GAA-GAA FOR NEW ENERGY

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YESTERDAY

  • Weekend Video: Trump Truth And Climate Change
  • Weekend Video: The Daily Show Talks Pipeline Politics
  • Weekend Video: Beyond Polar Bears – The Real Science Of Climate Change
  • THE DAY BEFORE

  • FRIDAY WORLD HEADLINE-Aussie Farmers Worrying About Climate Change
  • FRIDAY WORLD HEADLINE-The Climate Change Solution At Hand, Part 1
  • FRIDAY WORLD HEADLINE-The Climate Change Solution At Hand, Part 2
  • FRIDAY WORLD HEADLINE-New Energy And Historic Buildings In Europe
  • THE DAY BEFORE THE DAY BEFORE

    THINGS-TO-THINK-ABOUT THURSDAY, December 1:

  • TTTA Thursday-First Daughter Ivanka May Fight For Climate
  • TTTA Thursday-Low Profile High Power Ocean Wind Energy
  • TTTA Thursday-A Visionary Solar Power Plant
  • TTTA Thursday-EVs Have A Growth Path
  • THE DAY BEFORE THAT

  • ORIGINAL REPORTING: How The Clean Power Plan Drove The Utility Power Mix Transition
  • ORIGINAL REPORTING: How Utilities Are Answering The Distributed Energy Resources Challenge
  • ORIGINAL REPORTING: Looking At New Rates To Unlock The Utility Of The Future
  • AND THE DAY BEFORE THAT

  • TODAY’S STUDY: The Power Potential Of Personal Wind
  • QUICK NEWS, November 29: Climate Change Forces Hard Choices In Alaska; New Energy To Utilities-“Can’t-Beat-Us-So-Join-Us”; Fact-Checking Trump Hot Air On Wind
  • THE LAST DAY UP HERE

  • TODAY’S STUDY: Getting More New Energy On The Grid
  • QUICK NEWS, November 28, 2016: Pope Talks Climate Change At Trump; Solar Comes To The Mall; The Big Possibilities Of Backyard Wind
  • --------------------------

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    Anne B. Butterfield of Daily Camera and Huffington Post, f is an occasional contributor to NewEnergyNews

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    Some of Anne's contributions:

  • Another Tipping Point: US Coal Supply Decline So Real Even West Virginia Concurs (REPORT), November 26, 2013
  • SOLAR FOR ME BUT NOT FOR THEE ~ Xcel's Push to Undermine Rooftop Solar, September 20, 2013
  • NEW BILLS AND NEW BIRDS in Colorado's recent session, May 20, 2013
  • Lies, damned lies and politicians (October 8, 2012)
  • Colorado's Elegant Solution to Fracking (April 23, 2012)
  • Shale Gas: From Geologic Bubble to Economic Bubble (March 15, 2012)
  • Taken for granted no more (February 5, 2012)
  • The Republican clown car circus (January 6, 2012)
  • Twenty-Somethings of Colorado With Skin in the Game (November 22, 2011)
  • Occupy, Xcel, and the Mother of All Cliffs (October 31, 2011)
  • Boulder Can Own Its Power With Distributed Generation (June 7, 2011)
  • The Plunging Cost of Renewables and Boulder's Energy Future (April 19, 2011)
  • Paddling Down the River Denial (January 12, 2011)
  • The Fox (News) That Jumped the Shark (December 16, 2010)
  • Click here for an archive of Butterfield columns

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  • ---------------
  • TODAY AT NewEnergyNews, December 5:

  • TODAY’S STUDY: A Way For New Energy To Meet Peak Demand
  • QUICK NEWS, December 5: Trial Of The Century Coming On Climate; The Wind-Solar Synergy; The Still Rising Sales Of Cars With Plugs

    Wednesday, November 28, 2007

    GOOGLE GOES GAA-GAA FOR NEW ENERGY

    Is Google selflessly safeguarding earth? Sort of. But Google operates enormous data centers and needs lower electricity prices. If New Energy sources don’t produce power at lower prices, the cost will inevitably rise as climate change concerns force utilities to include the price of carbon into their rates.

    Google will also own rights to any breakthrough technology its R&D funds generate. So it stands to do well by doing good in that way, too.

    New Energy (wind, sun, marine, geothermal and other renewables) is inevitable because it's a game where everybody wins. That’s why Old Energy (fossil fuels and nuclear) is fighting so hard to keep it a game they win and everybody else loses. But Old Energy is only fighting the future.


    Google’s big bet on renewable energy; Search giant vows to spend hundreds of millions on new technologies
    Verne Kopytoff, November 27, 2007 (San Francisco Chronicle)

    WHO
    Google Inc. (Larry Page & Sergey Brin, co-founders, Bill Weihl, New Energy head)

    Google's Mountain View, CA, campus is powered by a huge solar array.

    WHAT
    In an effort to drive technological breakthroughs that will bring costs down, Google announced a project of investment in New Energy research and development it is calling "Renewable Energy Cheaper than Coal."

    WHEN
    Immediate plans call for investments of tens of millions in 2008.

    This continuously updated online display reports the output of Google's solar panel project.

    WHERE
    - Few specifics have been released but partners will include innovative companies, universities and labs.
    - Google presently works with ESolar of Pasadena and Makani Power of Alameda.

    WHY
    - Google uses so much electricity to run its data centers it will not state the amount. Its Mountain View facility’s solar panel project displays a continuous update of its output.
    - Google will own rights to technologies its R&D funds produce.
    - ESolar designs and builds solar thermal power plants. Makani Power is developing high altitude wind energy concepts.
    - Google will hire engineers to work solar thermal and geothermal concepts.
    Weihl says the competitive level for the price of New Energy would be 1 to 3 cents/kilowatt-hour.

    Google's founders intend to take the blessings of solar power beyond the Googleplex.

    QUOTES
    Page, Google: "Solar isn't currently cheaper than coal…That's the point of this - to get it there."

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