NewEnergyNews: SEXY LITTLE RED CAR – BUT MAYBE NOT SMART

NewEnergyNews

Gleanings from the web and the world, condensed for convenience, illustrated for enlightenment, arranged for impact...

The new challenge: To make every day Earth Day.

YESTERDAY

  • ORIGINAL REPORTING: HAWAII'S UTILITIES PLAN FOR 67% RENEWABLES BY 2030
  • ORIGINAL REPORTING: CAN WARREN BUFFETT'S PACIFICORP BRING THE NORTHWEST'S RENEWABLE RICHES TO MARKET?
  • THE DAY BEFORE

  • ORIGINAL REPORTING: A UTILITY IN THE MAKING: THE MUNICIPALIZATION OF BOULDER, COLORADO
  • ORIGINAL REPORTING: WHAT HAPPENED TO THAT NATIONAL HIGH VOLTAGE TRANSMISSION SYSTEM?
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    GET THE DAILY HEADLINES EMAIL: CLICK HERE TO SUBMIT YOUR EMAIL ADDRESS OR SEND YOUR EMAIL ADDRESS TO: herman@NewEnergyNews.net

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    THE DAY BEFORE THE DAY BEFORE

  • ORIGINAL REPORTING: THE STATE OF THE U.S. WIND INDUSTRY (AND WHAT IT MEANS FOR UTILITIES)
  • ORIGINAL REPORTING: HOW SACRAMENTO'S PUBLIC UTILITY IS GETTING IN THE RESIDENTIAL SOLAR BUSINESS
  • THE DAY BEFORE THAT

  • ORIGINAL REPORTING: HAS APS INVENTED A ROOFTOP SOLAR BUSINESS MODEL FOR UTILITIES?
  • ORIGINAL REPORTING: THE GRID NEEDS INDEPENDENT DISTRIBUTION SYSTEM OPERATORS
  • AND THE DAY BEFORE THAT

  • ORIGINAL REPORTING: HOW SHOULD UTILITIES VALUE SOLAR?
  • ORIGINAL REPORTING: IS PUERTO RICO THE NEW POSTER CHILD FOR THE UTILITY DEATH SPIRAL?
  • THE LAST DAY UP HERE

  • Weekend Video: Reindeer Stresses
  • Weekend Video: Pink Fracking
  • Weekend Video: Fighting Duke For Solar
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    Anne B. Butterfield of Daily Camera and Huffington Post, is an occasional contributor to NewEnergyNews

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    Some of Anne's contributions:

  • Another Tipping Point: US Coal Supply Decline So Real Even West Virginia Concurs (REPORT), November 26, 2013
  • SOLAR FOR ME BUT NOT FOR THEE ~ Xcel's Push to Undermine Rooftop Solar, September 20, 2013
  • NEW BILLS AND NEW BIRDS in Colorado's recent session, May 20, 2013
  • Lies, damned lies and politicians (October 8, 2012)
  • Colorado's Elegant Solution to Fracking (April 23, 2012)
  • Shale Gas: From Geologic Bubble to Economic Bubble (March 15, 2012)
  • Taken for granted no more (February 5, 2012)
  • The Republican clown car circus (January 6, 2012)
  • Twenty-Somethings of Colorado With Skin in the Game (November 22, 2011)
  • Occupy, Xcel, and the Mother of All Cliffs (October 31, 2011)
  • Boulder Can Own Its Power With Distributed Generation (June 7, 2011)
  • The Plunging Cost of Renewables and Boulder's Energy Future (April 19, 2011)
  • Paddling Down the River Denial (January 12, 2011)
  • The Fox (News) That Jumped the Shark (December 16, 2010)
  • Click here for an archive of Butterfield columns

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    Some details about NewEnergyNews and the man behind the curtain: Herman K. Trabish, Agua Dulce, CA., Doctor with my hands, Writer with my head, Student of New Energy and Human Experience with my heart

    email: herman@NewEnergyNews.net

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    Your intrepid reporter

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      A tip of the NewEnergyNews cap to Phillip Garcia for crucial assistance in the design implementation of this site. Thanks, Phillip.

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    Pay a visit to the HARRY BOYKOFF page at Basketball Reference, sponsored by NewEnergyNews and Oil In Their Blood.

  • ---------------
  • Thursday, January 31, 2008

    SEXY LITTLE RED CAR – BUT MAYBE NOT SMART

    With great fanfare and celebrity endorsements, Tesla Motors sprang on the scene last year promising to bring back to life the hopes of electric car (EV) enthusiasts “killed” in the 1990s (as documented in the award-winning film Who Killed the Electric Car?)

    The company has since been behind schedule on delivering. It recently underwent “staff restructuring.” EV enthusiast and writer/engineer Forbes Bagatelle-Black had the same questions and worries as other EV fans: “Is Tesla in trouble? Are they changing the company goals and priorities? Or are they simply taking the painful steps required to transition from a startup to a full blown manufacturing company?”

    What he found when he went in search of answers was not promising for the future of the EV. Bagatelle-Black: “…my anonymous source expressed concern that the recent staff changes had eliminated many of the members of Tesla’s management team with real-world experience in designing and building products for mass production. My source did not doubt that those left were smart and capable, he simply pointed out that they had much to learn in terms of accomplishing the manufacturing goals Tesla has set for itself.”

    Bagatelle-Black's article suggests Tesla is a company entirely focused on bringing its little red $100,000 Roadster to market despite real-world demand for something else. Bagatelle-Black speaks for a lot of EV enthusiasts when he concludes his article with thoughts about Tesla’s more moderately-priced Whitestar sedan: “…if the company is really going to change the future, it is going to have to give us a viable replacement for the Toyota Camry/Honda Accord/Chevy Malibu-type family sedan. The Whitestar represents Tesla’s first major step in that direction, especially if rumors that it will be a plug-in hybrid are true. The day I hear confirmation that Tesla is killing the Whitestar is the day I will believe that Tesla has given up hopes of becoming a viable automobile company…”


    135 mpg equivalent, 0 to 60 in 4+ seconds, 220 miles per charge, 2 cents/mile - and sexy. (click to enlarge)

    Turmoil At Tesla
    Forbes Bagatelle-Black, January 27, 2008 (EV World)

    WHO
    Tesla Motors (Elon Musk, Chairman of the Board; Darryl Siry, Vice President of Marketing, Sales & Service)

    WHAT
    Personnel changes at Tesla that insiders have called a “bloodbath” may signal a change in the company’s promised product.

    PG&E and Plug-In Partners advocate for the plug-in hybrid because it has the advantages of an EV and the familiarity of an internal combustion engine vehicle. (click to enlarge)

    WHEN
    Bagatelle-Black: “On January 10, 2008, the Tesla Founders Blog published a list of employees who had recently been terminated from Tesla. This list included multiple vice presidents, lead engineers, and a variety of other folks from all areas of the Tesla organization. The blogosphere erupted in speculation about the future of the company. A few days later, an unidentified individual contacted the blog owner, ex-Tesla CEO Martin Eberhard, and convinced him to remove the names from the termination list he had published. On January 19, the blog removed the entire entry, stating that “it was explained to me that Tesla and its financial backer(s) can spend far more than I can on a lawsuit.” Websites which had reprinted the original list were also contacted and asked to remove the names on the list.”

    WHERE
    Tesla is based in San Carlos, CA. It has production and assembly centers in Hethel, UK, Taiwan, Rochester Hills, Michigan and Albuquerque, New Mexico. It has service centers in Los Angeles, San Francisco, New York, Miami and Chicago. Parts are alsomade in Germany, Norway and Thailand.

    Ultimately, it makes sense to go all-electric but reaching too far too fast can be costly. (click to enlarge)

    WHY
    - Tesla Motors has 200 employees. Those dismissed represent a small but potentially significant core group.
    - An unnamed source told Bagatelle-Black that Chairman of the Board Elon Musk has a “firm ‘my way or the highway’ attitude toward staff relations.”
    - There had been widely circulated rumors that Tesla’s more moderately priced sedan would be a plug-in hybrid electric vehicle (PHEV). Those rumors have transmuted into doubt as to whether the Whitestar will emerge at all.

    QUOTES
    - Siry, VP, Tesla: “Tesla is in great shape and we will be the first company to offer a production EV in a long while… Everyone at the company is working very hard to achieve our mission and focused on delivering cars to customers… The corporate philosophy is the same as it has always been. We are committed to building an independent car company that produces the best EVs that combine great design, performance and the best possible efficiency. I would also point out that the vast majority of the staff remains the same as it was before - we are a company of well over 200 employees and continue to grow.”
    - Bagatelle-Black: “…The day I hear confirmation that Tesla is killing the Whitestar is the day I will believe that Tesla has given up hopes of becoming a viable automobile company. Until then, I will keep my fingers crossed and hope for the best.”

    1 Comments:

    At 4:22 PM, Anonymous patrick said...

    Watched "Who Killed the Electric Car" recently, great documentary, yay for progress! i just hope development of this technology can go on unhindered by the corporations that depend on oil consumption

     

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