KNOW THE NUMBER

Greenhouse Gases Cause Climate Change; Do You Know The Number?
June 4, 2009 (DB Climate Change Advisors)

"Our climate is changing. The scientific evidence is clear: our planet is getting warmer... Greenhouse gases—carbon dioxide, methane, nitrous oxide, ozone, and chlorofluorocarbons—are increasing rapidly in our atmosphere…Human activity such as burning fossil fuels and deforestation is a major source…And if we aren’t aware of these “carbon” gases, it’s easy to ignore the urgent need to reduce their emission…Until now.

"On June 18, DB Climate Change Advisors, in cooperation with scientists from one of the world’s leading universities, will unveil a unique real-time measure of the impact of human activity on the atmosphere…To take action on climate change…there is fundamental information we need to know."

The "teaser" billboard outside Penn Station. (click to enlarge)

"Deutsche Asset Management (DeAM) has erected a…[teaser] billboard in the heart of midtown Manhattan…at 33rd Street and 7th Avenue-outside Madison Square Garden and Penn Station…the first step in…a groundbreaking climate-change awareness and education project…

"The idea that information catalyzes action underpins the billboard's creation. When it comes to climate change, everyone needs to Know the Number. On June 18, 2009, you will, too…"