SUPER GREENING THE SUPER BOWL

Just Energy to Ensure Super Bowl XLV is the Greenest Ever
January 27, 2011 (Just Energy)

"A Green Energy program created by Just Energy, the largest competitive green energy retailer in North America, the National Football League and the North Texas Super Bowl XLV Host Committee will ensure the 2011 Super Bowl will be the greenest NFL championship on record.

"Just Energy has committed to offset all direct and indirect carbon emissions associated with power generation at major Super Bowl XLV venues. This includes energy consumed at Cowboys Stadium for the entire month leading up to Super Bowl XLV, electricity used at NFL Super Bowl headquarters, the Super Bowl Media Center, the AFC and NFC team hotels, and the electricity used at the NFL Experience Football Theme Park – the largest public event at Super Bowl…"

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"Under an agreement between the National Football League and Just Energy, Just Energy will purchase renewable energy certificates (REC) on behalf of Super Bowl XLV, ensuring that for every megawatt of electricity used to power the event facilities, both directly and indirectly, one megawatt of renewable energy will be generated."

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"The electricity purchased in connection with Super Bowl XLV will be generated by the Sweetwater Wind Farm located in Sweetwater, Texas, 228 miles west of Dallas. Just Energy ensures that the green energy products purchased and sold meet the highest standards of quality, are local and are certified…

"…Just Energy has also provided support for another NFL Environmental project at Super Bowl. The company has helped underwrite an initiative called SuperGrow XLV that has planted more than 6,000 trees throughout North Texas to help offset the impact of Super Bowl events and to leave a permanent green legacy in North Texas."