WINDMADE LABEL GOES GLOBAL ON WIND DAY

WindMade™ label standard presented to US market
15 June 2011 (WindMade)

"WindMade™, the first global consumer label for companies using wind energy, was presented to the public…on Global Wind Day (15 June)…as the proposed WindMade™ technical standard enters a two-month public consultation period.

"The proposed standard requires participating companies to source a minimum of 25 per cent of their electricity demand from wind power. This level is set to strike a balance between an ambitious target and an achievable goal…"

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"The development of the WindMade™ label has progressed swiftly since its introduction at the World Economic Forum in Davos in January 2011…[With the presentation of] the standard for companies and organisations [and the public consultation period launched]…[w]ork on the more multifaceted WindMade™ standard for products is scheduled to begin later this year…

"The proposed WindMade™ standard was developed by a Technical Committee, consisting of experts from the World Wildlife Fund (WWF), AWEA, LEGO, Climate Friendly, Gold Standard, and Vestas, with Öko-Institut and PricewaterhouseCoopers acting as advisors. In addition, the first draft of the standard has been reviewed by a Sounding Board, which is comprised of representatives from international companies and organisations including Walmart, 3Degrees, Better Place, Dong Energy and others…"

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"Pioneered by Vestas Wind Systems, the WindMade™ initiative was founded as a cooperation between the GWEC, WWF, Vestas, LEGO, the UN Global Compact, PwC (as official Verification Partner), and Bloomberg (official Data Provider).

"Following contributions from the public consultation, which will close on 15 August 2011, the final WindMade™ standard for companies is expected to be presented in September. This will mark the starting point for companies to officially begin applying for WindMade™ membership and to undergo the certification process. Details of product certification and labelling will follow later in the year."