THE PROGRESS OF PLUG-IN CARS

Pike Pulse Report: Plug-In Electric Vehicles; Assessment of Strategy and Execution for 16 Leading Electric Vehicle Brands

4Q 2012 (Pike research/Navigant)

“The market for plug-in electric vehicles (PEVs) began in earnest in 2010 with the Nissan Leaf and Chevrolet Volt battling for market leadership, while the Tesla Roadster targeted the high end of the performance market. Since that time, several manufacturers have launched new models, and competition in the PEV market is likely to intensify in the 2013 model year. However, the sector remains a niche in the overall automotive industry, and manufacturers must carefully choose their strategies…

“…[Pike Research anticipates that although growth in the PEV market will be robust, it will fall short of expectations set by original equipment manufacturers (OEMs) and politicians in 2010 and 2011. Globally, Pike Research anticipates the market for PEVs will grow from 137,950 vehicles in 2012 to 1.75 million in 2020. The United States is expected to remain the largest market through the forecast period, with annual sales reaching 400,073 vehicles by 2020]…”

click to enlarge

“The 16 manufacturers in this Pike Pulse report have launched or will launch PEV models within the year, and include mainstream manufacturers as well as startup manufacturers Fisker and Tesla. Chevrolet is the current leader in the PEV market, thanks to its high ratings in both strategy and execution, closely followed by Renault…

“…Toyota and Nissan are very close contenders for leadership, though both have either product portfolio or pricing issues that have limited their scoring in this evaluation. Ford is the sleeping giant of the PEV market, with a strong strategy but unproven products that have yet to launch…”

Tweet