NewEnergyNews: WHAT PEOPLE THINK OF PLUG-IN CARS

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    Thursday, November 08, 2012

    WHAT PEOPLE THINK OF PLUG-IN CARS

    Electric Vehicle Consumer Survey; Consumer Attitudes, Opinions, Preferences, and Price Sensitivity for Plug-in Electric Vehicles and EV Charging Stations

    4Q 2012 (Pike Research/Navigant)

    “Plug-in electric vehicles (PEVs) were first commercially available in 2010, and by 2012 their numbers had grown significantly, with many auto manufacturers adding new models to their fleets. A number of auto manufacturers are electrifying their fleets with new models…

    “In the United States, sales of electric vehicles are estimated to reach 47,966 in 2012. Pike Research anticipates the category will grow swiftly, with a compound annual growth rate (CAGR) of 30% between 2012 and 2020 in the United States.”

    “As the market for PEV expands, consumer perception of these types of vehicles is shifting, in some ways for the better and in some ways for the worse. Between 2011 and 2012, the percentage of consumers…that identified themselves as “extremely interested” or “very interested” in PEVs fell from 40% of the respondents to 36%...

    “…[T]his decrease is not staggering…[but] does indicate that auto manufacturers will need to make improvements in PEVs in order to attract buyers in larger numbers…[and] indicates that manufacturers need to do a better job of educating consumers about the benefits of PEVs and making these cars more relevant to the end user…”

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