THE GROWING WORLD ELECTRIC BIKE OPPORTUNITY

Electric Bicycles; Global Market Opportunities, Barriers, Technology Issues, and Demand Forecasts for E-Bicycles, Pedal-Assist Bicycles, and E-Bicycle Batteries and Motors

1Q 2013 (Navigant Research)

“…While 9 of every 10 e-bicycle sales still occur in China, elsewhere the market has matured over the last couple of years, resulting in expected sales of 2.6 million e-bicycles in 2013. New, well-established manufacturers are entering the market, either as vehicle manufacturers or industry suppliers.

“…Western Europe’s market is growing increasingly crowded with competitors and now accounts for more than 20% of global e-bicycle revenue annually…North American players are finding new, younger e-bicycle consumers among those who ride for transportation rather than entertainment.”

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“Even the massive 28 million unit Chinese market is in a state of change as the government considers changes to the rules governing the market and consumers begin to recognize the value of lithium ion over lead-acid batteries…

“Navigant Research forecasts that annual sales of e-bicycles will grow from 31 million in 2013 to nearly 38 million in 2020…”

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