THE SOLAR-EV NEXUS
Solar and Electric Vehicle Cross-Marketing Strategies
1Q 2013 (Navigant Research)
“The number of plug-in electric vehicles (PEVs) on roadways will grow rapidly to more than 3,000,000 globally by 2017…
“…Most PEV owners pay attention to the nature of the power that charges their vehicles, preferring clean renewable power such as solar. These customers are prime targets for residential solar installers, as many PEV owners own homes that can accommodate a sufficiently sizable solar array to generate all of the power that their vehicles would consume…”
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“Automotive companies have marketing budgets that far surpass the reach of the smaller and more regional solar installation companies…
“By collaborating, solar and PEV companies have the potential to expand both of their markets by reducing the combined installation costs of vehicle charging equipment and solar panels by sharing equipment and electrical contracting expenses. Together, these two industries can provide a complete solution that enables emissions-free driving as well as clean, low-cost electricity…”
posted by Herman K. Trabish @ 5:55 AM
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