INNOVATIONS IN ELECTRICITY RATES IMPEDED
Dynamic Pricing; Consumer Adoption, Economics, and Regulatory Activity in the United States: Market Analysis and Forecasts
Q3 2013 (Navigant Research)
“Dynamic pricing has long been seen as a means of reducing energy costs and improving the utilization of electricity generation and delivery assets. Reinvigorated by rapid technological advances associated with the smart grid…[it has] the potential to introduce innovative rate structures to consumers…[B]arriers remain to the adoption of dynamic rate programs, including consumer resistance and regulatory and economic concerns…[F]ew customers have access to meaningful time-based rate options…Navigant Research forecasts that the percentage of U.S. customers that have access to dynamic rates will increase from less than 3% in 2013 to roughly 14% by 2020 under a base forecast scenario…” click here for more
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