HOW TO HAVE THE CLIMATE CHANGE TALK
How to convince your friends to believe in climate change. It’s not as hard as you think.
Brian Palmer, February 3, 2014 (Wasdhington Post)
“Environmentalists have a reputation for being self-righteous and a little naggy…Nagging breeds defiance…[Much of] the science of science communication…centers on climate change…[W]e have to find a way around…[the stalemate] because the consequences are monumental…[First, make your language] sound less judgmental..[What] carries power is your personal conviction…Climate change communications research suggests that…[when] a climate change rejectionist finds he is surrounded by believers, it eases the path toward changing his mind…[Frame the climate fight] as a risk-management issue…Next, talk about nuclear power…[and then] other business opportunities…[S]ometimes helps to emphasize the links between climate change and disease…If all else fails, bring up the…[Pentagon’s concern] about climate change…Finally, [remember that changing] someone’s mind is a slow, laborious process…All you can do is plant a seed…” click here for more
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