NewEnergyNews: TODAY’S STUDY: HOW U.S. HOMEOWNERS SEE ROOFTOP SOLAR

NewEnergyNews

Gleanings from the web and the world, condensed for convenience, illustrated for enlightenment, arranged for impact...

The challenge now: To make every day Earth Day.

YESTERDAY

  • TODAY’S STUDY: A Way For New Energy To Meet Peak Demand
  • QUICK NEWS, December 5: Trial Of The Century Coming On Climate; The Wind-Solar Synergy; The Still Rising Sales Of Cars With Plugs
  • THE DAY BEFORE

  • Weekend Video: Trump Truth And Climate Change
  • Weekend Video: The Daily Show Talks Pipeline Politics
  • Weekend Video: Beyond Polar Bears – The Real Science Of Climate Change
  • THE DAY BEFORE THE DAY BEFORE

  • FRIDAY WORLD HEADLINE-Aussie Farmers Worrying About Climate Change
  • FRIDAY WORLD HEADLINE-The Climate Change Solution At Hand, Part 1
  • FRIDAY WORLD HEADLINE-The Climate Change Solution At Hand, Part 2
  • FRIDAY WORLD HEADLINE-New Energy And Historic Buildings In Europe
  • THE DAY BEFORE THAT

    THINGS-TO-THINK-ABOUT THURSDAY, December 1:

  • TTTA Thursday-First Daughter Ivanka May Fight For Climate
  • TTTA Thursday-Low Profile High Power Ocean Wind Energy
  • TTTA Thursday-A Visionary Solar Power Plant
  • TTTA Thursday-EVs Have A Growth Path
  • AND THE DAY BEFORE THAT

  • ORIGINAL REPORTING: How The Clean Power Plan Drove The Utility Power Mix Transition
  • ORIGINAL REPORTING: How Utilities Are Answering The Distributed Energy Resources Challenge
  • ORIGINAL REPORTING: Looking At New Rates To Unlock The Utility Of The Future
  • THE LAST DAY UP HERE

  • TODAY’S STUDY: The Power Potential Of Personal Wind
  • QUICK NEWS, November 29: Climate Change Forces Hard Choices In Alaska; New Energy To Utilities-“Can’t-Beat-Us-So-Join-Us”; Fact-Checking Trump Hot Air On Wind
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    Anne B. Butterfield of Daily Camera and Huffington Post, f is an occasional contributor to NewEnergyNews

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    Some of Anne's contributions:

  • Another Tipping Point: US Coal Supply Decline So Real Even West Virginia Concurs (REPORT), November 26, 2013
  • SOLAR FOR ME BUT NOT FOR THEE ~ Xcel's Push to Undermine Rooftop Solar, September 20, 2013
  • NEW BILLS AND NEW BIRDS in Colorado's recent session, May 20, 2013
  • Lies, damned lies and politicians (October 8, 2012)
  • Colorado's Elegant Solution to Fracking (April 23, 2012)
  • Shale Gas: From Geologic Bubble to Economic Bubble (March 15, 2012)
  • Taken for granted no more (February 5, 2012)
  • The Republican clown car circus (January 6, 2012)
  • Twenty-Somethings of Colorado With Skin in the Game (November 22, 2011)
  • Occupy, Xcel, and the Mother of All Cliffs (October 31, 2011)
  • Boulder Can Own Its Power With Distributed Generation (June 7, 2011)
  • The Plunging Cost of Renewables and Boulder's Energy Future (April 19, 2011)
  • Paddling Down the River Denial (January 12, 2011)
  • The Fox (News) That Jumped the Shark (December 16, 2010)
  • Click here for an archive of Butterfield columns

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    Some details about NewEnergyNews and the man behind the curtain: Herman K. Trabish, Agua Dulce, CA., Doctor with my hands, Writer with my head, Student of New Energy and Human Experience with my heart

    email: herman@NewEnergyNews.net

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      A tip of the NewEnergyNews cap to Phillip Garcia for crucial assistance in the design implementation of this site. Thanks, Phillip.

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    Pay a visit to the HARRY BOYKOFF page at Basketball Reference, sponsored by NewEnergyNews and Oil In Their Blood.

  • ---------------
  • TODAY AT NewEnergyNews, December 6:

  • TODAY’S STUDY: How To Balance Competing Solar Interests
  • QUICK NEWS, December 6: Sliver Of Hope? Al Gore In Climate Change Meet With Donald Trump; The Opportunity In New Energy; Google Seizing New Energy Opportunity

    Monday, April 28, 2014

    TODAY’S STUDY: HOW U.S. HOMEOWNERS SEE ROOFTOP SOLAR

    U.S. Homeowners on Clean Energy: A National Survey; 2014 Poll Results & Clean Energy Growth Trends

    March 2014 (Clean Energy and SolarCity)

    Executive Summary

    Over the past decade, clean-energy products and services—including solar PV, utility-scale renewables, hybrid electric vehicles, and green buildings—have all experienced double-digit compound annual growth rates (CAGRs) more akin to smartphones and the Internet than that of the usually staid energy and transportation sectors. It’s a distributed revolution, with significant adoption of clean-energy technologies across broad demographic groups.

    To better understand this rapidly expanding market, and the consumers behind it, SolarCity and Clean Edge commissioned a survey of U.S. homeowners by polling firm Zogby Analytics. While a number of previous surveys have looked at overall green consumer trends, this is the first study focused on U.S. homeowners and their choices and attitudes towards a wide range of clean-energy technologies. Respondents were randomly selected to answer questions about renewables, energy efficiency, clean transportation, energy storage, and other related topics. The purpose of the survey was to learn what homeowners know and think about clean-energy products and services, electric utilities, third-party energy service providers, and consumer choice.

    All interviews were completed in January 2014. The margin of error for the survey is +/- 2.7 percentage points.

    Key highlights from the 2014 U.S. Homeowners on Clean Energy Survey include:

    Homeowners Want Energy Options

    * While homeowners generally view their utilities favorably, a majority of homeowners (69%) say they want more choices when it comes to their energy and electricity supply.

    * Reflecting this desire for choice, three out of four respondents believe that utilities should not be able to block individual residential customers from installing distributed solar power, energy storage, and other onsite systems. Such sentiments were strongest among respondents that identified themselves as Republicans, Conservatives, the middle-aged (55-69), and elderly (70+), at 80%, 83%, 89%, and 94%, respectively.

    * A solid majority of homeowners (73%) say they would welcome an inexpensive and reliable form of energy provided by someone other than their current utility.

    * 62% of American homeowners say that they want solar power for their homes.

    * Four in ten Americans say they have recently experienced power outages with their current utility and that motivates them to get backup power; 50% of homeowners are interested in backup power for their homes.

    Support for Renewables is Strong and Widespread

    * A solid majority of homeowners nationally (88%) believe that renewable energy is important to America’s future.

    * Support is high among all major political affiliations, with respondents that identified themselves as Republicans, Democrats, and Independents coming in at 87%, 93%, and 83%, respectively.

    Homeowners Weigh Environmental Impact, but Economics Rule

    * Homeowners say they care about the environmental impact of their car, home, and other major purchases. More than two-thirds of all homeowners (70%) consider or investigate the environmental impact/sustainability of big-ticket items when making purchasing decisions.

    * Such environmental considerations are increasing. Nationwide, more than half of homeowners said they were more likely to make such considerations today than three years ago.

    * While homeowners say they care about the environment, economics drive most purchasing decisions. Respondents cite zero up-front costs and ongoing cost savings as the top two reasons for considering a solar power installation. For backup energy storage systems, cost tops the list of key factors influencing purchasing decisions.

    Clean-Energy Purchases are Becoming Mainstream, but Perceived Price Barriers Persist

    * The most popular planned clean-energy purchase in the next year are light eminating diode (LED) light bulbs (31%). The LED revolution is taking hold much more rapidly than many had expected, showing that lower prices for LEDs (around $10 a bulb), coupled with mid- to long-term savings, are attracting consumers. After LEDs, the next most common planned clean-energy purchases for homeowners in the next year are smart thermostats (11%), double- or triple-pane windows (10%), hybrid cars (9%), and Energy Star-rated hot water heaters (9%).

    * Electric vehicles could be poised for growth similar to hybrid vehicles over the past decade. Among homeowners, 7% stated that an Electric Vehicle (EV) would be among their next clean-energy purchases.

    * Perceived price barriers have kept some homeowners from adopting clean-energy products. Less than half of all homeowners nationally (45%) believe that solar power is more affordable today than it was three years ago—even though during the past several years prices for solar panels dropped by more than half. As noted above, homeowners state that low up-front costs, and savings over time, would drive increased adoption of solar power and other clean-energy purchases.

    In the following report, SolarCity and Clean Edge delve into these findings, analyzing the inaugural homeowners’ survey.

    The report also includes a look at the high growth of clean-energy technologies over the past 10 years and a discussion of recent consumer adoption trends.

    SolarCity and Clean Edge plan to release the homeowner survey annually, with the next report scheduled for early 2015.

    The 2014 report is available for free download at www.cleanedge.com/reports here

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