TESLA CHAMPIONS THE PLUG AND THE CAR
Electric cars: Why Tesla is important for both the auto industry and Silicon Valley; Electric cars have a valuable advocate in Tesla, whose Model S sedan is the gold standard in the growing industry. But in addition to the growth of electric cars, Tesla's success is vital to the US auto industry as a whole.
Antony Ingram, July 21, 2014 (Christian Science Monitor)
“The Tesla Model S is… arguably not Tesla's, nor Silicon Valley's most important product…It's the first true volume electric vehicle from the company, and one tasked with turning Tesla into a worldwide force. Along with the Model X crossover, it's the one that needs to make money for Tesla…[But] Tesla's unique attributes, and the occasionally outlandish claims made by its founder and CEO Elon Musk, are even more important…Musk is already America's best-known car executive, even though Tesla itself is a tiny brand next to the Big Three or companies hailing from Europe and Japan…[A]utomakers are struggling to attract the next generation of drivers…and Musk's promise of reinvention of the automobile is a hopeful view that could reignite passion…Tesla still sells vehicles in small numbers and Google not at all, but support for each company is indicative that at least some of the population are keen to witness change…It's exciting and it's hopeful--qualities that the traditional automotive industry is struggling with right now…” click here for more