NewEnergyNews: KELLOGG CALLS FOR LOW CARBON CORN FLAKES

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    Thursday, August 14, 2014

    KELLOGG CALLS FOR LOW CARBON CORN FLAKES

    Low-Carbon Cereal: Kellogg Climate Change Initiative Calls On Farmers, Supply Chain To Cut Carbon Emissions

    Maria Gallucci, August 13, 2014 (International Business Times)

    “…[Kellogg Co.] joins a wave of major U.S. businesses that are pledging to tackle climate change – not only by reducing their own greenhouse gas emissions but also by requiring the farmers and suppliers they work with to follow suit…Across the United States, agriculture accounts for about one-tenth of total greenhouse gas emissions…Kellogg’s main competitor, General Mills Inc., made a similar announcement two weeks ago. Both initiatives are largely the result of Oxfam International’s Behind the Brands campaign…to empower customers to call for changes in areas where companies might be lagging…[Kellogg] will set a target for reducing emissions across its entire supply chain…[and] require its suppliers to measure and publicly disclose their progress on reaching those emission-reduction goals…[S]keptics of highly publicized initiatives like Kellogg's worry they could just amount to ‘greenwashing’…But private sector firms say they have become increasingly engaged on climate and environmental issues because they're worried about how their supply chains will fare in a warming future…” click here for more

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