Guest reporter Emma Bailey profiles a giant in the New Energy world.
Musk: The “Green” Movement’s Leading Innovator
Elon Musk is no ordinary car company
executive. The CEO of Tesla Motors is spreading his innovative spirit into a
number of projects, all of which share a common goal: to advance renewable
energy technologies in an effort to create a more sustainable lifestyle in the
Tesla, the electric car company based
in California, is Musk’s most well-known venture and also the most developed.
While other automobile companies in America and abroad continue to favor gas-powered
cars or hybrid models, Tesla is completely devoted to Musk’s vision for a
shining star, the Model S, which has been on sale in the
United States since 2012, achieves that vision at a high price tag. It is
powered by innovative battery technology and can be recharged through a home
outlet or at special Tesla charging stations across America. In the spirit of
meeting the growing demand for electric vehicles, Tesla has introduced a new
vehicle, the Gen 3, which is scheduled to be
released in 2016 and is expected to be more affordable than the Model S.
Tesla, Musk has spearheaded the electric car revolution in the United States.
If his plan succeeds and Tesla is able to produce more models at lower prices,
then it will become more feasible for American consumers to embrace electric
cars and the sustainability benefits that they provide. In addition, Tesla’s
recent success has pushed other auto brands to make their own moves into the
electric market. Nissan and Ford both have fully electric cars in their fleets,
which is a positive sign for the green movement.
Musk’s advancement in environmental technology does not end with sporty
electric sedans. In a recent Tesla earnings call, the CEO revealed that the
company is working on an innovative battery pack that could one day power entire homes. Few details are known at this
time, but production is expected to begin soon. If Tesla is able to manufacture
household battery storage units, then it could provide a compelling greener
solution for homeowners who want an alternative to their traditional energy
provider’s direct energy rates.
recent years, Musk’s green goals have expanded beyond this planet. He is the
founder and CEO of SpaceX, a space transport company
with the goal of reducing the cost of space travel. One of SpaceX’s current
major projects is the launch of a new observatory that will capture information
about weather outside of Earth’s atmosphere. Musk hopes that the data the
observatory obtains will shed critical information about climate change trends,
allowing governments and organizations to better plan their sustainability
also one of the chief people behind the SolarCity program. It has forged
partnerships with governments and companies to improve and distribute
solar-powered infrastructure across the United States. Musk’s heavy involvement
in SolarCity shows how devoted he is to creating clean, sustainable, and
renewable energy sources.
The Hyperloop project may be the boldest one in Musk’s current
portfolio. Currently, the Hyperloop is little more than a concept, but it has
the potential to revolutionize the mass transport industry and contribute to a
sustainable future. Musk wants to build an alternative to trains that will
transport pressurized capsules at high speeds through underground tunnels. Musk
has plans to begin developing a demo version of the Hyperloop, with hopes of
creating a full version that will connect Los Angeles and San Francisco.
is no guarantee that any of Elon Musk’s new projects will ever reach the level
of success that Tesla Motors is enjoying, but one thing is abundantly clear:
when it comes to green, sustainable technologies, Musk has no shortage of