MORE ON APPLE’S EV

Why Would Apple Make an Electric Car, Not a Driverless One? There are hints the tech giant is dipping into its classic playbook.

Adrienne LaFrance, September 22, 2015 (The Atlantic)

“Apple is doubling down on developing an electric car, and has assigned a 2019 ship-date to its secret automotive project, code-named Titan…Earlier this year, Apple lawyers met with officials at California's Department of Motor Vehicles and Apple engineers quietly scoped out a 2,100-acre campus in the Bay Area that’s being used as a high-security testing ground for autonomous vehicles…The Wall Street Journal, citing anonymous sources familiar with the matter, reported that although Apple won’t make its first electric car fully autonomous, that capability is ‘part of the product’s long-term plans’ …Apple has overnight created brand buzz for itself in the auto market, for which Google had to spend millions…Five years from now, if the company meets its target, we may better understand what kind of car Apple truly wants to build…” click here for more

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