TO CHANGE A CLIMATE DOUBTER’S MIND
Emphasizing co-benefits motivates people to take action on climate change; A study shows people are more likely to support climate action if they know about the many extra benefits of doing so.
John Abraham, 1 October 2015 (The Guardian)
“…[P]eople can be motivated to act on climate change [by emphasizing co-benefits, according to Co-benefits of Addressing Climate Change can Motivate Action Around the World. For example,] green spaces and parks cool the city, provide places of recreation and exercise, and generally improve the quality of life beyond merely pollution…[Such extra benefits fall] into four categories: development, benevolence, dysfunction, and competence…[When the authors] asked how these co-benefits would influence peoples’ motivation to act on climate…they found [m]otivations to act on climate change were clearly related to beliefs about co-benefits, especially for economic and scientific development (development co-benefit) and for building a more caring community (benevolence co-benefit)…Communicating climate science and co-benefits of action should be complementary, not competing, strategies [according to the authors]...” click here for more