NewEnergyNews: Why Climate Change Eludes The Human Brain


Gleanings from the web and the world, condensed for convenience, illustrated for enlightenment, arranged for impact...

While the OFFICE of President remains in highest regard at NewEnergyNews, this administration's position on climate change makes it impossible to regard THIS president with respect. Below is the NewEnergyNews theme song until 2020.

The challenge now: To make every day Earth Day.


  • Weekend Video: Hawking On Trump’s Misguided Climate Policy
  • Weekend Video: Thinking About Energy Efficiency
  • Weekend Video: Why Rural America Loves Wind

  • FRIDAY WORLD HEADLINE-20,000 Scientists Have Signed ‘Letter To Humanity’
  • FRIDAY WORLD HEADLINE-The World Transition To New Energy Explained
  • FRIDAY WORLD HEADLINE-French Wind Proves Huge Value To Grid
  • FRIDAY WORLD HEADLINE-Egypt Fires Up $2.8BIL Solar Project


  • TTTA Thursday-Arnold To Sue Big Oil for Murder By Climate Change
  • TTTA Thursday-Solar Grows On, With Big Jump By Community Solar
  • TTTA Thursday-Wind Is The Cleanest Safest New Energy
  • TTTA Thursday-Plug-In Cars Are The Cleanest Driving

  • ORIGINAL REPORTING: Details Of California’s Transportation Electrification Revolution
  • ORIGINAL REPORTING: Customer Demand And Economics Move Rural Co-ops To New Energy

  • TODAY’S STUDY: U.S. New Energy Now
  • QUICK NEWS, March 13: It’s Official – Feds Find Humans Are Causing Climate To Drastically Change; New Energy Is Winning In The Free Market; Big $$$ Goes To MA Ocean Wind Jobs
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    Founding Editor Herman K. Trabish



    Some details about NewEnergyNews and the man behind the curtain: Herman K. Trabish, Agua Dulce, CA., Doctor with my hands, Writer with my head, Student of New Energy and Human Experience with my heart




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  • TODAY AT NewEnergyNews, March 20:

  • TODAY’S STUDY: Meet Solar’s Duck Curve
  • QUICK NEWS, March 20: The Big Climate Change Legal Battle Looming; Three Solar Buys To Look At; New Wind Technologies To Protect Wildlife

    Friday, April 22, 2016

    Why Climate Change Eludes The Human Brain

    The psychology of climate change inaction

    Nathan Collins, April 21, 2016 (The Week)

    “…[A diverse team of scientists has concluded] human psychology is ill-suited to comprehend and deal with what's going on…[Businesses and politicians are] more concerned with short-term gains than long-term sustainability, but that's only part of the problem…Some of [the problems at the nexus of climate change and psychology] are matters of scale…[I]t's hard to understand how a one- or two-degree increase in the global average temperature could lead to more floods and famines…For many, weighing the choice between driving and walking to run errands is a matter of convenience, not the state of the climate 100 years from now…[And] no one person has the power to avert a climate disaster…One surprisingly powerful way to combat those problems: creating social norms. In one 2007 experiment, psychologists found that distributing flyers with the message "the majority of your neighbors are undertaking energy-saving actions every day" worked to encourage conservation better than distributing flyers emphasizing environmental impacts…[T]elevision shows that address climate change, even obliquely, could foster a norm of environmental responsibility.” click here for more


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