Climate Talk That Leads To Action
How to talk about climate change so people will act
May 5, 2016 (Science Daily)
“Framing the issue of climate change collectively is more effective than emphasis on personal responsibility [and people] are willing to donate up to 50 percent more cash to the cause when thinking in collective terms. Thinking about climate change from a personal perspective produced little to no change in [behavior, according to Collective responsibility amplifies mitigation behaviors]…The study's findings run contrary to popular wisdom…[which advocates for personal] action on the environment…Climate change is arguably the largest collective-action problem the world has ever faced [the paper’s authors argue…” click here for more
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