Telling The Climate Story Smarter

How to revolutionize climate change storytelling

Anya Khalamayzer, December 29, 2016 (GreenBiz)

“Climate change storytelling is undergoing a major transition, gaining the attention of politicians, countries and corporations around the world. However, with climate deniers newly emboldened and the upcoming Trump administration threatening to turn back environmental progress, will climate change keep capturing our imagination?...[The Emmy Award-winning “Years of Living Dangerously” is proving it can. The show] brings together celebrities, politicians, business leaders and individuals impacted by climate change to dive deeper into angles of the story than one feature film can capture…

…[The big ensemble of people shows] that climate change is happening now, affecting people in the U.S., and there are thousands of people trying to combat it and plan for it…[It shows] solutions to climate change are getting better in the form of technological developments and the falling cost of solar and wind energy…[It also shows that if] you want people to act, you don’t just throw a bunch of data at them. You get them emotionally engaged…[and it shows there] are real grassroots solutions that people can get involved in…” click here for more

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