NewEnergyNews: Apple Ad Takes On Climate Change

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    Thursday, June 08, 2017

    Apple Ad Takes On Climate Change

    Apple's newest ad makes a haunting plea to take climate change seriously

    Patrick Kulp, June 7, 2017 (Mashable)

    “…[In a rare topical turn, Apple's latest commercial makes a lofty appeal for environmentalism at a moment when such efforts face historic threats from Donald Trump's administration…Climate change is never explicitly mentioned. Nor are any of the many other problems the planet's facing. But the gist is clear, and the broad language actually packs a bigger punch…Apple is not exactly the most modest company, and it has a long tradition of grandiose commercials with an air of self-importance that borders on self-parody…That tone works much better when applied to climate change's colossal existential threat to life on Earth…Apple has shown its commitment to acting on climate change…[It] powers nearly all its data centers, offices and retail stores worldwide with renewable energy sources, and is working to clean up its vast supply chain in developing nations…” click here for more

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