The Boldness Of Tesla (And Elon Musk)

Tesla and Elon Musk’s moment of truth with first mass-market car; Ambitious bet that Model 3 will set company on a path to profitability

Richard Walters, July 23, 2017 (Financial Times)

“…[Prices for the Tesla Model S start] at £62,000…[T]housands are now registered to buy] the company’s forthcoming Model 3. The first handful of the cars is about to hit the roads, with deliveries scheduled to begin at the end of [July] though the early customers will all be Tesla employees…It will be more than just another car launch…[T] he Model 3 will become the world’s first mass-market electric vehicle, transforming the automotive industry forever. And if sales meet the company’s hopes, it will finally set the chronically money-losing Tesla on the path to becoming a sustainable business that justifies, at least in part, its heady stock market valuation…[W]ould-be customers have put down deposits on more than 400,000 Model 3s…which will cost from $35,000…[C]ustomers lining up outside Tesla showrooms to register their interest drew comparisons with the rush to buy the iPhone…Boosted by its new, lower-priced model, Tesla hopes to produce 500,000 vehicles next year, before reaching a target of 1m in 2020 — almost as many as the total number of electric vehicles sold worldwide as recently as 2015…” click here for more

click to enlarge

Tweet