Aussie TV WeatherFolks Can Help The Climate Fight

How TV weather presenters can improve public understanding of climate change

David Holmes, September 26, 2017 (The Conversation via PhysOrg)

“…97% of [Australian TV weather presenters recently surveyed] thought climate change is happening…97% of respondents believed viewers had either ‘strong trust’ or ‘moderate trust’ in them as a reliable source of weather information…91% of respondents were comfortable with presenting local historical climate statistics, and just under 70% were comfortable with future local climate projections; and…97% of respondents thought their audiences would be interested in learning about the impacts of climate change…According to several analyses of where Australians get their news, in the age of ubiquitous social media, TV is still the single largest news source…[There are only 75 TV weather] presenters in Australia but they are] in an ideal position…to present simple, easy-to-process factual climate information…” click here for more

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