QUICK NEWS, August 14: Talkin’ Climate Change; By 2030, New Energy Could Be Free
Talkin’ Climate Change The Best Ways to Communicate Climate Change
Heather Goldstone and Elsa Partan, August 13, 2018 (WCAI/National Public Radio)
“…[Fear is an avoidance emotion, and doesn’t necessarily lead to motivation becausepeople tend to become overwhelmed and shut-down.] Often it can lead to increased skepticism…[According to the University of Utah’s Meaghan McKasy, who won the International Association for Media and Communication Research’s 2018 Climate Communication Award,] facts are the most important part of disseminating climate information…[But it must be presented in a way that increases] people’s understanding and motivation…[It is important to] leave people with the notion that they can do something…[and] present people with tangible actions…[Emotions can inhibit or increase] motivation…[While fear can cause shut down, anger] is trickier…[It can lead to impulsive decisions, but it] can also lead people to more buy-in…[The whole strategy is engage] but be respectful. Stick to facts. And don’t overload the facts…” click here for more
By 2030, New Energy Could Be Free Analyst: Renewable energy will be ‘effectively free’ by 2030
Bryan Clark, August 13, 2018 (TNW)
“Analysts at Swiss investment bank UBS believe that by 2030, we could all be living without much of a carbon footprint — at least at home…[because by 2030, [New Energy] costs will be so low they will [‘effectively be free…’ With the increased popularity of New Energy among consumers and energy providers and the economics of scale of bigger and more efficient solar and wind projects, the prices are becoming too low] to ignore…[Approximately a dozen major European utility companies] have announced significant changes to their previous business models — most of which relied on coal or natural gas during the past century — that could usher in a new era of clean, renewable energy. As demand increases and prices continue to fall, it’s hard to imagine a trend reversal in the near future…[Places] with plentiful sun like California and Florida have seen precipitous drops in the cost of installing solar panels. In some areas, the hardware and installation are now free, with the companies providing the materials profiting from selling excess energy back to the grid. In these places, the bulk of new construction features renewable energy sources, and solar in particular…” click here for more
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